Date

2016

Client

Podarkino.by

Responsibilities

Logo development, corporate identity, web development

About the client

Podarkino is a Belarusian online shop with a wide assortment of gifts and delivery all over Belarus. The main task of the shop is to save clients time during their research for an interesting gifts. Furthermore Podarkino is made for any special event and any family members, friends, colleagues, etc.

Steps of logo development

The main task of the logo is to be thematic, recognizable and memorable. Our agency has developed several options in this purpose. Ultimately, it has been chosen the logo combining a gift box with the letter O inside. A ribbon that wound around the name Podarkino completes this composition. These symbols associate and reflect the essence of the company. Bright color design is based on the previous corporate identity colors.


Steps of logo development

The main task of the logo is to be thematic, recognizable and memorable. Our agency has developed several options in this purpose. Ultimately, it has been chosen the logo combining a gift box with the letter O inside. A ribbon that wound around the name Podarkino completes this composition. These symbols associate and reflect the essence of the company. Bright color design is based on the previous corporate identity colors.


Color scheme:

Color scheme:

Logotype:


Branding working process

After completion of the logo, development of corporate identity is a technical matter. Graphics solutions are based on the colors and logo style. The name of the online store Podarkino represents a cozy town full of gifts. That’s why we create small city illustration. Consisting of buildings with gift forms, this city interpretation is the essence for the corporate identity and on the company website.

Branding working process

After completion of the logo, development of corporate identity is a technical matter. Graphics solutions are based on the colors and logo style. The name of the online store Podarkino represents a cozy town full of gifts. That’s why we create small city illustration. Consisting of buildings with gift forms, this city interpretation is the essence for the corporate identity and on the company website.


Website development

The task was to refresh the design and to update the online gift shop functionalities. This integration of services has the ultimate goal to attract customers and increase sales.

Updated design

The new website design is as simple as possible with an easy to use interface. The challenges are on the wide catalog representation without forgetting the qualitative content. While working on the project, we have taken into account the fact that the shop has considerably grown over the last few years. Also the total number of products increased, the order process and logistics were adjusted. It appears strong needs to make these options easy to use for customers and employees. Upon customer request website design has been adapted to the Opencart CMS.

Icons  development

During the process have been developed and created original icons in the style of the website podarkino.by. This icons suit perfectly the corporate identity with beautiful graphics.